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📚 Boost your marketing with these 3 books for the summer
Looking for reading tips on marketing, strategies and sustainability? Here are my latest recommendations for your path to strategic and sustainable…
Jul 8
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Florian Schleicher
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📚 Boost your marketing with these 3 books for the summer
newsletter.ftrs-studio.com
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June 2024
🐢 Hidden Opportunity: Sustainability Reports in Marketing
With examples from Patagonia, IKEA and Ben & Jerry's: Why and how companies can successfully use their sustainability strategy and reports in marketing.
Jun 17
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Florian Schleicher
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🐢 Hidden Opportunity: Sustainability Reports in Marketing
newsletter.ftrs-studio.com
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May 2024
💥31 Strategic Green Marketing Questions
For over 15 years I have been working in marketing and asking my clients questions. Here are my best-of smart questions that you can use yourself to…
May 27
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Florian Schleicher
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💥31 Strategic Green Marketing Questions
newsletter.ftrs-studio.com
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🍏 Too Good To Go: From 0 to 700,000 users in 2.5 years
5 marketing secrets on how we turned the start-up Too Good To Go into a global movement against food waste and what you can learn from it for your green…
May 13
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Florian Schleicher
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🍏 Too Good To Go: From 0 to 700,000 users in 2.5 years
newsletter.ftrs-studio.com
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April 2024
📺 Video content is completely changing marketing (again)
3 out of 4 marketing managers would like to invest more in video content. Why are so many brands drawn to it? And what 5 steps does successful green…
Apr 29
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Florian Schleicher
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📺 Video content is completely changing marketing (again)
newsletter.ftrs-studio.com
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🔑 Visions as the key to strategies
How important are visions in marketing strategies? How do sustainable brands such as Oatly, Too Good To Go and Patagonia use this guideline for…
Apr 15
•
Florian Schleicher
3
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🔑 Visions as the key to strategies
newsletter.ftrs-studio.com
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🌿 5 Recipes for Success: Green Marketing Campaigns Analyzed
From the disappeared crocodile, a band's CSR report and endangered bees - 5 brands have shown how sustainability marketing can be done in a big way and…
Apr 2
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Florian Schleicher
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🌿 5 Recipes for Success: Green Marketing Campaigns Analyzed
newsletter.ftrs-studio.com
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March 2024
🌈 LEGO: 4 Secrets Behind the Brand
The strategy the toy brand has been using since 1932 to win the hearts of children and, more recently, adults. Plus a look at the challenge of…
Mar 18
•
Florian Schleicher
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🌈 LEGO: 4 Secrets Behind the Brand
newsletter.ftrs-studio.com
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🧑🎤 3 Steps for Successful Green Influencer Marketing
Green influencers are changing behavior in the long term, especially among younger generations. Why and how marketing can take advantage of this - with…
Mar 4
•
Florian Schleicher
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🧑🎤 3 Steps for Successful Green Influencer Marketing
newsletter.ftrs-studio.com
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February 2024
⭐️ Now, exclusive, limited: Scarcity in marketing
What do McDonald's, the Faroe Islands, Lacoste and diamonds have in common? They all work with scarcity in marketing. How does it work and how can…
Feb 19
•
Florian Schleicher
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⭐️ Now, exclusive, limited: Scarcity in marketing
newsletter.ftrs-studio.com
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✋ The No. 1 marketing mistake and how you can avoid it
9 out of 10 start-ups fail. Many projects are discontinued after a few months. Why is that and how can you make your work successful in the long term?
Feb 5
•
Florian Schleicher
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✋ The No. 1 marketing mistake and how you can avoid it
newsletter.ftrs-studio.com
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January 2024
👁️ 6 marketing trends you need to master in 2024
I've read over 100 trend reports so you don't have to. Here are six trends you really need to know about strategic marketing in 2024.
Jan 22
•
Florian Schleicher
2
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👁️ 6 marketing trends you need to master in 2024
newsletter.ftrs-studio.com
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