Archive - FUTUREStrategies

🏛️ Case Study: AESOP - Marketing as a form of art

What happens when brands whisper instead of shout? The cosmetics brand Aesop shows how a coherent brand identity, calm communication, and modern store…

Jun 23 •

Florian Schleicher

May 2025

🛠️ The Perfect Workshop

Special: What I’ve learned from 150 workshops since 2008 about dramaturgy, methods, and real impact. With a special invitation for three companies.

May 26 •

Florian Schleicher

👤 Marketing in the Ego-conomy

I before We. How ego, benefits and identity will shape the consumption of the future. Where the trend comes from and what it means for successful…

May 5 •

Florian Schleicher

April 2025

💚 Sustainability as a competitive advantage

How can companies communicate about sustainability in an authentic, trustworthy, powerful and future-oriented way? By having a sustainability strategy …

Apr 7 •

Florian Schleicher

March 2025

🎭 Entertain or Die - Brand Fit 2025

People no longer pay attention to advertising. How can I make my brand desirable? How do I make my communication emotional? And how do I sell…

Mar 17 •

Florian Schleicher

February 2025

🤖 AI in Marketing: Hype, Risik or Revolution?

AI makes us faster, smarter, more efficient - but can it also replace us? My honest look at how AI is changing marketing - and why it needs more than…

Feb 24 •

Florian Schleicher

🔮 MARKETING TRENDS 2025 / Part 1

My analysis of international trend reports on 5 groundbreaking trends that will redefine marketing success in 2025. Including case studies, data points…

Feb 3 •

Florian Schleicher

January 2025

📚 My Top 3 Marketing Book Picks for 2025

Are you looking for books on marketing, strategies and sustainability? Here are my 3 recommendations for your path to strategic and sustainable…

Jan 13 •

Florian Schleicher

December 2024

🌟 Using the 12 archetypes in marketing

Successful brands such as Apple, Microsoft, Too Good To Go and Patagonia show us: With the right archetype, brand identity becomes tangible. But how do…

Dec 9, 2024 •

Florian Schleicher

November 2024

🎫 Learn Strategic Marketing from me

Tools, methods and everything you need for strategic marketing. In 5 sessions I will show you how to build a successful brand. Focus on sustainability…

Nov 15, 2024 •

Florian Schleicher

🌾 Oatly: Marketing Case Study - The inexplicable brand

The provocative marketing strategy Oatly uses to define its own market and create crazy campaigns. Plus: 5 top learnings for our own marketing.

Nov 11, 2024 •

Florian Schleicher

October 2024

My Top 5️⃣ Marketing Podcast Episodes

What can we learn from successful brands such as refurbed, Too Good To Go, Weleda, Frosch and the ToU? I spoke with their marketing-leaders and here are…

Oct 21, 2024 •

Florian Schleicher

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