FUTUREStrategies

Special 💌 How I Built My Business (And How You Can Too)

For four years I had no answer to "How did you do it?" Now I do. And for the first time, I'm handing it over to you. Plus: Why I run my business with a…

Jun 24 • Florian Schleicher

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🤖 AI Is Making You Worse at Your Job

Your judgment is the one input AI can't supply. Why I am looking forward to the beautiful AI backlash in marketing. Plus: The one habit that protects…

Jun 9 • Florian Schleicher

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May 2026

🌀 The Return of YOLO in Marketing

How consumer uncertainty is reshaping where brand memory forms. And why IRL experiences are the last protected category. Plus: What Pinterest, Lululemon…

May 19 • Florian Schleicher

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April 2026

❤️ The 95% Problem & Emotional Branding

The uncomfortable 95% truth about consumer behaviour – why your ROAS has an emotional problem. Plus: Three questions to guide your next strategic…

Apr 13 • Florian Schleicher

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March 2026

🥾 Red Wing: Marketing Case Study - Friction as Strategy

How a 120-year-old work boot became a fashion staple in Tokyo, Berlin, and Brooklyn, turning durability into culture and friction into strategy. Plus: 3…

Mar 16 • Florian Schleicher

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February 2026

♟️ Marketing Strategy without Bullsh*t

Most marketing strategies fail because they play no role in everyday life. They sound clever, look good and change nothing. Here, I show you my approach…

Feb 16 • Florian Schleicher

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January 2026

🔮 MARKETING TRENDS 2026 - FRICTION RELOADED

My analysis of international trend reports on 4 groundbreaking trends that will redefine marketing success in 2026. Including case studies, data points…

Jan 19 • Florian Schleicher

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December 2025

7️⃣ Strategic Marketing Questions - To End 2025

From noise to navigation. These 7 questions are your invitation to pause, reflect, and return to what matters – so you can lead with clarity and…

Dec 1, 2025 • Florian Schleicher

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November 2025

🍑 Why Sustainability Isn't Sexy Anymore

Let's explore why it lost its spark and how marketing can make people care about the planet again - with 5 brand ideas. The good news: This isn’t the…

Nov 3, 2025 • Florian Schleicher

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October 2025

⚫️ OpenAI: Marketing Case Study - The brand that makes tech feel human

ChatGPT went viral with no brand strategy. Now OpenAI rebrands, advertises and shows us what marketing in the age of AI can look like. Plus: 5 top…

Oct 6, 2025 • Florian Schleicher

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September 2025

🔮 Return to Real: The Marketing Trend to Watch

Marketing feels louder and emptier than ever. Consumers are tired of following brands. Social feeds overflow with AI-generated sameness. And yet…

Sep 15, 2025 • Florian Schleicher

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July 2025

💛 Your Opinion Matters

5 quick questions for you so I can make this newsletter even better. Do you have 2 minutes for this? Thank you for your input!

Jul 28, 2025 • Florian Schleicher

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