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💛 Your Opinion Matters
5 quick questions for you so I can make this newsletter even better. Do you have 2 minutes for this? Thank you for your input!
Jul 28
•
Florian Schleicher
2
📚 3 Books on Strategy, Impact & Vision
Strategy begins in your head. And in everyday life. Here are my 3 book tips on strategic thinking: From observation to clear positioning and bold…
Jul 14
•
Florian Schleicher
11
June 2025
🏛️ Case Study: AESOP - Marketing as a form of art
What happens when brands whisper instead of shout? The cosmetics brand Aesop shows how a coherent brand identity, calm communication, and modern store…
Jun 23
•
Florian Schleicher
12
2
May 2025
🛠️ The Perfect Workshop
Special: What I’ve learned from 150 workshops since 2008 about dramaturgy, methods, and real impact. With a special invitation for three companies.
May 26
•
Florian Schleicher
4
👤 Marketing in the Ego-conomy
I before We. How ego, benefits and identity will shape the consumption of the future. Where the trend comes from and what it means for successful…
May 5
•
Florian Schleicher
3
April 2025
💚 Sustainability as a competitive advantage
How can companies communicate about sustainability in an authentic, trustworthy, powerful and future-oriented way? By having a sustainability strategy …
Apr 7
•
Florian Schleicher
3
March 2025
🎭 Entertain or Die - Brand Fit 2025
People no longer pay attention to advertising. How can I make my brand desirable? How do I make my communication emotional? And how do I sell…
Mar 17
•
Florian Schleicher
11
February 2025
🤖 AI in Marketing: Hype, Risik or Revolution?
AI makes us faster, smarter, more efficient - but can it also replace us? My honest look at how AI is changing marketing - and why it needs more than…
Feb 24
•
Florian Schleicher
6
🔮 MARKETING TRENDS 2025 / Part 1
My analysis of international trend reports on 5 groundbreaking trends that will redefine marketing success in 2025. Including case studies, data points…
Feb 3
•
Florian Schleicher
165
11
January 2025
📚 My Top 3 Marketing Book Picks for 2025
Are you looking for books on marketing, strategies and sustainability? Here are my 3 recommendations for your path to strategic and sustainable…
Jan 13
•
Florian Schleicher
3
December 2024
🌟 Using the 12 archetypes in marketing
Successful brands such as Apple, Microsoft, Too Good To Go and Patagonia show us: With the right archetype, brand identity becomes tangible. But how do…
Dec 9, 2024
•
Florian Schleicher
4
November 2024
🎫 Learn Strategic Marketing from me
Tools, methods and everything you need for strategic marketing. In 5 sessions I will show you how to build a successful brand. Focus on sustainability…
Nov 15, 2024
•
Florian Schleicher
2
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