Archive - FUTUREStrategies

👤 Marketing in the Ego-conomy

I before We. How ego, benefits and identity will shape the consumption of the future. Where the trend comes from and what it means for successful…

May 5 •

Florian Schleicher

April 2025

💚 Sustainability as a competitive advantage

How can companies communicate about sustainability in an authentic, trustworthy, powerful and future-oriented way? By having a sustainability strategy …

Apr 7 •

Florian Schleicher

March 2025

🎭 Entertain or Die - Brand Fit 2025

People no longer pay attention to advertising. How can I make my brand desirable? How do I make my communication emotional? And how do I sell…

Mar 17 •

Florian Schleicher

February 2025

January 2025

📚 My Top 3 Marketing Book Picks for 2025

Are you looking for books on marketing, strategies and sustainability? Here are my 3 recommendations for your path to strategic and sustainable…

Jan 13 •

Florian Schleicher

December 2024

🌟 Using the 12 archetypes in marketing

Successful brands such as Apple, Microsoft, Too Good To Go and Patagonia show us: With the right archetype, brand identity becomes tangible. But how do…

Dec 9, 2024 •

Florian Schleicher

November 2024

October 2024

My Top 5️⃣ Marketing Podcast Episodes

What can we learn from successful brands such as refurbed, Too Good To Go, Weleda, Frosch and the ToU? I spoke with their marketing-leaders and here are…

Oct 21, 2024 •

Florian Schleicher

September 2024

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