FUTUREStrategies

⚫️ OpenAI: Marketing Case Study - The brand that makes tech feel human

ChatGPT went viral with no brand strategy. Now OpenAI rebrands, advertises and shows us what marketing in the age of AI can look like. Plus: 5 top…

Oct 6 • 

Florian Schleicher

8

September 2025

🔮 Return to Real: The Marketing Trend to Watch

Marketing feels louder and emptier than ever. Consumers are tired of following brands. Social feeds overflow with AI-generated sameness. And yet…

Sep 15 • 

Florian Schleicher

16

July 2025

💛 Your Opinion Matters

5 quick questions for you so I can make this newsletter even better. Do you have 2 minutes for this? Thank you for your input!

Jul 28 • 

Florian Schleicher

2

📚 3 Books on Strategy, Impact & Vision

Strategy begins in your head. And in everyday life. Here are my 3 book tips on strategic thinking: From observation to clear positioning and bold…

Jul 14 • 

Florian Schleicher

12

June 2025

🏛️ Case Study: AESOP - Marketing as a form of art

What happens when brands whisper instead of shout? The cosmetics brand Aesop shows how a coherent brand identity, calm communication, and modern store…

Jun 23 • 

Florian Schleicher

12

2

May 2025

🛠️ The Perfect Workshop

Special: What I’ve learned from 150 workshops since 2008 about dramaturgy, methods, and real impact. With a special invitation for three companies.

May 26 • 

Florian Schleicher

4

👤 Marketing in the Ego-conomy

I before We. How ego, benefits and identity will shape the consumption of the future. Where the trend comes from and what it means for successful…

May 5 • 

Florian Schleicher

3

April 2025

💚 Sustainability as a competitive advantage

How can companies communicate about sustainability in an authentic, trustworthy, powerful and future-oriented way? By having a sustainability strategy …

Apr 7 • 

Florian Schleicher

3

March 2025

🎭 Entertain or Die - Brand Fit 2025

People no longer pay attention to advertising. How can I make my brand desirable? How do I make my communication emotional? And how do I sell…

Mar 17 • 

Florian Schleicher

11

February 2025

🤖 AI in Marketing: Hype, Risik or Revolution?

AI makes us faster, smarter, more efficient - but can it also replace us? My honest look at how AI is changing marketing - and why it needs more than…

Feb 24 • 

Florian Schleicher

6

🔮 MARKETING TRENDS 2025 / Part 1

My analysis of international trend reports on 5 groundbreaking trends that will redefine marketing success in 2025. Including case studies, data points…

Feb 3 • 

Florian Schleicher

165

11

January 2025

📚 My Top 3 Marketing Book Picks for 2025

Are you looking for books on marketing, strategies and sustainability? Here are my 3 recommendations for your path to strategic and sustainable…

Jan 13 • 

Florian Schleicher

3