FUTUREStrategies

🔮 Return to Real: The Marketing Trend to Watch

Marketing feels louder and emptier than ever. Consumers are tired of following brands. Social feeds overflow with AI-generated sameness. And yet…

Sep 15 • 

Florian Schleicher

15

July 2025

💛 Your Opinion Matters

5 quick questions for you so I can make this newsletter even better. Do you have 2 minutes for this? Thank you for your input!

Jul 28 • 

Florian Schleicher

2

📚 3 Books on Strategy, Impact & Vision

Strategy begins in your head. And in everyday life. Here are my 3 book tips on strategic thinking: From observation to clear positioning and bold…

Jul 14 • 

Florian Schleicher

12

June 2025

🏛️ Case Study: AESOP - Marketing as a form of art

What happens when brands whisper instead of shout? The cosmetics brand Aesop shows how a coherent brand identity, calm communication, and modern store…

Jun 23 • 

Florian Schleicher

12

2

May 2025

🛠️ The Perfect Workshop

Special: What I’ve learned from 150 workshops since 2008 about dramaturgy, methods, and real impact. With a special invitation for three companies.

May 26 • 

Florian Schleicher

4

👤 Marketing in the Ego-conomy

I before We. How ego, benefits and identity will shape the consumption of the future. Where the trend comes from and what it means for successful…

May 5 • 

Florian Schleicher

3

April 2025

💚 Sustainability as a competitive advantage

How can companies communicate about sustainability in an authentic, trustworthy, powerful and future-oriented way? By having a sustainability strategy …

Apr 7 • 

Florian Schleicher

3

March 2025

🎭 Entertain or Die - Brand Fit 2025

People no longer pay attention to advertising. How can I make my brand desirable? How do I make my communication emotional? And how do I sell…

Mar 17 • 

Florian Schleicher

11

February 2025

🤖 AI in Marketing: Hype, Risik or Revolution?

AI makes us faster, smarter, more efficient - but can it also replace us? My honest look at how AI is changing marketing - and why it needs more than…

Feb 24 • 

Florian Schleicher

6

🔮 MARKETING TRENDS 2025 / Part 1

My analysis of international trend reports on 5 groundbreaking trends that will redefine marketing success in 2025. Including case studies, data points…

Feb 3 • 

Florian Schleicher

165

11

January 2025

📚 My Top 3 Marketing Book Picks for 2025

Are you looking for books on marketing, strategies and sustainability? Here are my 3 recommendations for your path to strategic and sustainable…

Jan 13 • 

Florian Schleicher

3

December 2024

🌟 Using the 12 archetypes in marketing

Successful brands such as Apple, Microsoft, Too Good To Go and Patagonia show us: With the right archetype, brand identity becomes tangible. But how do…

Dec 9, 2024 • 

Florian Schleicher

4