FUTUREStrategies

♟️ Marketing Strategy without Bullsh*t

Most marketing strategies fail because they play no role in everyday life. They sound clever, look good and change nothing. Here, I show you my approach…

Feb 16 • Florian Schleicher

January 2026

🔮 MARKETING TRENDS 2026 - FRICTION RELOADED

My analysis of international trend reports on 4 groundbreaking trends that will redefine marketing success in 2026. Including case studies, data points…

Jan 19 • Florian Schleicher

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December 2025

7️⃣ Strategic Marketing Questions - To End 2025

From noise to navigation. These 7 questions are your invitation to pause, reflect, and return to what matters – so you can lead with clarity and…

Dec 1, 2025 • Florian Schleicher

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November 2025

🍑 Why Sustainability Isn't Sexy Anymore

Let's explore why it lost its spark and how marketing can make people care about the planet again - with 5 brand ideas. The good news: This isn’t the…

Nov 3, 2025 • Florian Schleicher

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October 2025

⚫️ OpenAI: Marketing Case Study - The brand that makes tech feel human

ChatGPT went viral with no brand strategy. Now OpenAI rebrands, advertises and shows us what marketing in the age of AI can look like. Plus: 5 top…

Oct 6, 2025 • Florian Schleicher

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September 2025

🔮 Return to Real: The Marketing Trend to Watch

Marketing feels louder and emptier than ever. Consumers are tired of following brands. Social feeds overflow with AI-generated sameness. And yet…

Sep 15, 2025 • Florian Schleicher

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July 2025

💛 Your Opinion Matters

5 quick questions for you so I can make this newsletter even better. Do you have 2 minutes for this? Thank you for your input!

Jul 28, 2025 • Florian Schleicher

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📚 3 Books on Strategy, Impact & Vision

Strategy begins in your head. And in everyday life. Here are my 3 book tips on strategic thinking: From observation to clear positioning and bold…

Jul 14, 2025 • Florian Schleicher

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June 2025

🏛️ Case Study: AESOP - Marketing as a form of art

What happens when brands whisper instead of shout? The cosmetics brand Aesop shows how a coherent brand identity, calm communication, and modern store…

Jun 23, 2025 • Florian Schleicher

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May 2025

🛠️ The Perfect Workshop

Special: What I’ve learned from 150 workshops since 2008 about dramaturgy, methods, and real impact. With a special invitation for three companies.

May 26, 2025 • Florian Schleicher

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👤 Marketing in the Ego-conomy

I before We. How ego, benefits and identity will shape the consumption of the future. Where the trend comes from and what it means for successful…

May 5, 2025 • Florian Schleicher

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April 2025

💚 Sustainability as a competitive advantage

How can companies communicate about sustainability in an authentic, trustworthy, powerful and future-oriented way? By having a sustainability strategy …

Apr 7, 2025 • Florian Schleicher

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