FUTURESTRATEGIES

🔥 Green on the Back Burner: The Green Marketing Study

68% see sustainability communication losing impact. But more than half don't measure it systematically. Our new Green Marketing Study analyses why…

Oct 6 • Florian Schleicher

3

September 2026

🔮 3 Trends Your Marketing Plan (might have) Missed

Your marketing is too polished, too rational, too fakeable. Three 2026 consumer behaviour shifts on what actually earns attention now: The Romance of…

Sep 10 • Florian Schleicher

2

July 2026

🎧 13 Marketing Leaders on: What Works Now?

Diving deep on the shifts that actually matter for brands right now, straight from the industry leaders running them. Plus: Your summer podcast playlist…

Jul 14 • Florian Schleicher

2

June 2026

Special 💌 How I Built My Business (And How You Can Too)

For four years I had no answer to "How did you do it?" Now I do. And for the first time, I'm handing it over. Plus: Why I run my business with a…

Jun 24 • Florian Schleicher

3

🤖 AI Is Making You Worse at Your Job

AI is currently making most managers worse at their actual job. Why I am looking forward to the beautiful AI backlash in marketing. Plus: The one habit…

Jun 9 • Florian Schleicher

15

5

4

May 2026

🌀 The Return of YOLO in Marketing

How consumer uncertainty is reshaping where brand memory forms. And why IRL experiences are the last protected category. Plus: What Pinterest, Lululemon…

May 19 • Florian Schleicher

6

4

1

April 2026

❤️ The 95% Problem & Emotional Branding

The uncomfortable 95% truth about consumer behaviour – why your ROAS has an emotional problem. Plus: Three questions to guide your next strategic…

Apr 13 • Florian Schleicher

5

1

March 2026

🥾 Red Wing: Marketing Case Study - Friction as Strategy

How a 120-year-old work boot became a fashion staple in Tokyo, Berlin, and Brooklyn, turning durability into culture and friction into strategy. Plus: 3…

Mar 16 • Florian Schleicher

3

February 2026

♟️ Marketing Strategy without Bullsh*t

Most marketing strategies fail because they play no role in everyday life. They sound clever, look good and change nothing. Here, I show you my approach…

Feb 16 • Florian Schleicher

3

January 2026

🔮 MARKETING TRENDS 2026 - FRICTION RELOADED

My filtered view on trends, cutting through noise to surface 4 shifts that actually change marketing strategy in 2026, with case studies, data points…

Jan 19 • Florian Schleicher

16

4

3

December 2025

7️⃣ Strategic Marketing Questions - To End 2025

From noise to navigation. These 7 questions are your invitation to pause, reflect, and return to what matters – so you can lead with clarity and…

Dec 1, 2025 • Florian Schleicher

4

November 2025

🍑 Why Sustainability Isn't Sexy Anymore

Let's explore why it lost its spark and how marketing can make people care about the planet again - with 5 brand ideas. The good news: This isn’t the…

Nov 3, 2025 • Florian Schleicher

12

2

3