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🛠️ The Perfect Workshop
Special: What I’ve learned from 150 workshops since 2008 about dramaturgy, methods, and real impact. With a special invitation for three companies.
May 26
•
Florian Schleicher
4
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🛠️ The Perfect Workshop
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👤 Marketing in the Ego-conomy
I before We. How ego, benefits and identity will shape the consumption of the future. Where the trend comes from and what it means for successful…
May 5
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Florian Schleicher
3
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👤 Marketing in the Ego-conomy
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April 2025
💚 Sustainability as a competitive advantage
How can companies communicate about sustainability in an authentic, trustworthy, powerful and future-oriented way? By having a sustainability strategy …
Apr 7
•
Florian Schleicher
3
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💚 Sustainability as a competitive advantage
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March 2025
🎭 Entertain or Die - Brand Fit 2025
People no longer pay attention to advertising. How can I make my brand desirable? How do I make my communication emotional? And how do I sell…
Mar 17
•
Florian Schleicher
11
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🎭 Entertain or Die - Brand Fit 2025
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February 2025
🤖 AI in Marketing: Hype, Risik or Revolution?
AI makes us faster, smarter, more efficient - but can it also replace us? My honest look at how AI is changing marketing - and why it needs more than…
Feb 24
•
Florian Schleicher
6
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🤖 AI in Marketing: Hype, Risik or Revolution?
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🔮 MARKETING TRENDS 2025 / Part 1
My analysis of international trend reports on 5 groundbreaking trends that will redefine marketing success in 2025. Including case studies, data points…
Feb 3
•
Florian Schleicher
163
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🔮 MARKETING TRENDS 2025 / Part 1
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January 2025
📚 My Top 3 Marketing Book Picks for 2025
Are you looking for books on marketing, strategies and sustainability? Here are my 3 recommendations for your path to strategic and sustainable…
Jan 13
•
Florian Schleicher
3
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📚 My Top 3 Marketing Book Picks for 2025
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December 2024
🌟 Using the 12 archetypes in marketing
Successful brands such as Apple, Microsoft, Too Good To Go and Patagonia show us: With the right archetype, brand identity becomes tangible. But how do…
Dec 9, 2024
•
Florian Schleicher
4
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🌟 Using the 12 archetypes in marketing
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November 2024
🎫 Learn Strategic Marketing from me
Tools, methods and everything you need for strategic marketing. In 5 sessions I will show you how to build a successful brand. Focus on sustainability…
Nov 15, 2024
•
Florian Schleicher
2
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🎫 Learn Strategic Marketing from me
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🌾 Oatly: Marketing Case Study - The inexplicable brand
The provocative marketing strategy Oatly uses to define its own market and create crazy campaigns. Plus: 5 top learnings for our own marketing.
Nov 11, 2024
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Florian Schleicher
25
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🌾 Oatly: Marketing Case Study - The inexplicable brand
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October 2024
My Top 5️⃣ Marketing Podcast Episodes
What can we learn from successful brands such as refurbed, Too Good To Go, Weleda, Frosch and the ToU? I spoke with their marketing-leaders and here are…
Oct 21, 2024
•
Florian Schleicher
3
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My Top 5️⃣ Marketing Podcast Episodes
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September 2024
👗 Reformation, Fashion Sustainability Hero?
The fashion label Reformation stands for a sustainable conscience when shopping for clothes. What's behind it? My analysis including 3 big learnings…
Sep 30, 2024
•
Florian Schleicher
2
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👗 Reformation, Fashion Sustainability Hero?
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