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🌟 Using the 12 archetypes in marketing
Successful brands such as Apple, Microsoft, Too Good To Go and Patagonia show us: With the right archetype, brand identity becomes tangible. But how do…
Dec 9
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Florian Schleicher
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🌟 Using the 12 archetypes in marketing
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November 2024
🎫 Learn Strategic Marketing from me
Tools, methods and everything you need for strategic marketing. In 5 sessions I will show you how to build a successful brand. Focus on sustainability…
Nov 15
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Florian Schleicher
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🎫 Learn Strategic Marketing from me
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🌾 Oatly: Marketing Case Study - The inexplicable brand
The provocative marketing strategy Oatly uses to define its own market and create crazy campaigns. Plus: 5 top learnings for our own marketing.
Nov 11
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Florian Schleicher
2
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🌾 Oatly: Marketing Case Study - The inexplicable brand
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October 2024
My Top 5️⃣ Marketing Podcast Episodes
What can we learn from successful brands such as refurbed, Too Good To Go, Weleda, Frosch and the ToU? I spoke with their marketing-leaders and here are…
Oct 21
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Florian Schleicher
3
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My Top 5️⃣ Marketing Podcast Episodes
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September 2024
👗 Reformation, Fashion Sustainability Hero?
The fashion label Reformation stands for a sustainable conscience when shopping for clothes. What's behind it? My analysis including 3 big learnings…
Sep 30
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Florian Schleicher
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👗 Reformation, Fashion Sustainability Hero?
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♟️Your Ultimate Guide to Marketing Strategies
Ready for sustainable success? My recipe with 3 steps for successful (green) marketing strategies. The perfect introduction as a practical guide.
Sep 9
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Florian Schleicher
2
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♟️Your Ultimate Guide to Marketing Strategies
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August 2024
🇺🇸 Special: My Marketing Analysis of the US Elections in 3 Points
What we can learn for our own marketing strategy from the Harris and Trump campaigns? Plus: What it means for our sustainability communications.
Aug 19
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Florian Schleicher
2
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🇺🇸 Special: My Marketing Analysis of the US Elections in 3 Points
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July 2024
🏆 Oatly, Wall Street & Tampons: Successful green marketing campaigns
How three campaigns managed to stand out and be successful with a clear strategy and clever use of PR. And what we can learn from them for our green…
Jul 29
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Florian Schleicher
2
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🏆 Oatly, Wall Street & Tampons: Successful green marketing campaigns
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📚 Boost your marketing with these 3 books for the summer
Looking for reading tips on marketing, strategies and sustainability? Here are my latest recommendations for your path to strategic and sustainable…
Jul 8
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Florian Schleicher
2
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📚 Boost your marketing with these 3 books for the summer
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June 2024
🐢 Hidden Opportunity: Sustainability Reports in Marketing
With examples from Patagonia, IKEA and Ben & Jerry's: Why and how companies can successfully use their sustainability strategy and reports in marketing.
Jun 17
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Florian Schleicher
1
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🐢 Hidden Opportunity: Sustainability Reports in Marketing
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May 2024
💥31 Strategic Green Marketing Questions
For over 15 years I have been working in marketing and asking my clients questions. Here are my best-of smart questions that you can use yourself to…
May 27
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Florian Schleicher
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💥31 Strategic Green Marketing Questions
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🍏 Too Good To Go: From 0 to 700,000 users in 2.5 years
5 marketing secrets on how we turned the start-up Too Good To Go into a global movement against food waste and what you can learn from it for your green…
May 13
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Florian Schleicher
1
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🍏 Too Good To Go: From 0 to 700,000 users in 2.5 years
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