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📺 Video content is completely changing marketing (again)
3 out of 4 marketing managers would like to invest more in video content. Why are so many brands drawn to it? And what 5 steps does successful green…
30 mins ago
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Florian Schleicher
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📺 Video content is completely changing marketing (again)
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🔑 Visions as the key to strategies
How important are visions in marketing strategies? How do sustainable brands such as Oatly, Too Good To Go and Patagonia use this guideline for…
Apr 15
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Florian Schleicher
3
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🔑 Visions as the key to strategies
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🌿 5 Recipes for Success: Green Marketing Campaigns Analyzed
From the disappeared crocodile, a band's CSR report and endangered bees - 5 brands have shown how sustainability marketing can be done in a big way and…
Apr 2
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Florian Schleicher
1
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🌿 5 Recipes for Success: Green Marketing Campaigns Analyzed
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March 2024
🌈 LEGO: 4 Secrets Behind the Brand
The strategy the toy brand has been using since 1932 to win the hearts of children and, more recently, adults. Plus a look at the challenge of…
Mar 18
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Florian Schleicher
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🌈 LEGO: 4 Secrets Behind the Brand
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🌱 3 Steps for Successful Green Influencer Marketing
Green influencers are changing behavior in the long term, especially among younger generations. Why and how marketing can take advantage of this - with…
Mar 4
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Florian Schleicher
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🌱 3 Steps for Successful Green Influencer Marketing
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February 2024
⭐️ Now, exclusive, limited: Scarcity in marketing
What do McDonald's, the Faroe Islands, Lacoste and diamonds have in common? They all work with scarcity in marketing. How does it work and how can…
Feb 19
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Florian Schleicher
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⭐️ Now, exclusive, limited: Scarcity in marketing
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✋ The No. 1 marketing mistake and how you can avoid it
9 out of 10 start-ups fail. Many projects are discontinued after a few months. Why is that and how can you make your work successful in the long term?
Feb 5
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Florian Schleicher
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✋ The No. 1 marketing mistake and how you can avoid it
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January 2024
👁️ 6 marketing trends you need to master in 2024
I've read over 100 trend reports so you don't have to. Here are six trends you really need to know about strategic marketing in 2024.
Jan 22
•
Florian Schleicher
2
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👁️ 6 marketing trends you need to master in 2024
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📚 3 books, 2 podcasts, 1 newsletter - your marketing and strategy boost
Looking for the perfect start to the new year? Here are my reading and listening recommendations for your path to strategic and sustainable marketing…
Jan 3
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Florian Schleicher
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📚 3 books, 2 podcasts, 1 newsletter - your marketing and strategy boost
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December 2023
🔮 What is the future of marketing?
Answers from 17 international experts. From AI revolutions to hyper-personalization and sustainability - how the marketing landscape is changing and…
Dec 11, 2023
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Florian Schleicher
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🔮 What is the future of marketing?
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November 2023
🐘 How do we change behaviour (sustainably)?
Which psychological patterns can help us to bring about change and what this has to do with elephants.
Nov 27, 2023
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Florian Schleicher
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🐘 How do we change behaviour (sustainably)?
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👕 The Brand Magic of... Patagonia
When you talk about sustainability, there is no getting around this outdoor fashion brand. What are 5 things we can learn from their success for our…
Nov 6, 2023
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Florian Schleicher
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👕 The Brand Magic of... Patagonia
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