What happens when brands whisper instead of shout? The cosmetics brand Aesop shows how a coherent brand identity, calm communication, and modern store design can achieve cult status.
Loved this! The way they design their stores influenced by the city and surroundings is my fave thing about Aesop.
Always! It's like the modern version of a monastery.
Loved this! The way they design their stores influenced by the city and surroundings is my fave thing about Aesop.
Always! It's like the modern version of a monastery.