My analysis of international trend reports on 5 groundbreaking trends that will redefine marketing success in 2025. Including case studies, data points, and actionable recommendations for every brand.
ok this is so good. flo’s breakdown of “digital campfires” actually feels super aligned with what we’re seeing across student communities too. niche = necessary now. groupchats > groupthink. also—kind of obsessed with the Japan Railways case. it’s giving IRL fandom x heritage-core x emotional UX.
at Muses, we’ve been leaning into this idea that Gen Z doesn’t just want a brand “vibe” they want a club. a reason to stay, a way to be seen, and some light chaos to share in. definitely bookmarking this to reference for our next student-led campaign strategy. 🔥
This just came across my notes and thank you for doing it. It is terrific, but I have to question that you consider reading 116 trend reports a vacation.
I love Matt Klein's report. He also browses a lot of trend reports, but he finds some other trends. So see it as another POV from a different strategist.
Nice 👌 Saving this one
Happy to hear that Rory 🥳
ok this is so good. flo’s breakdown of “digital campfires” actually feels super aligned with what we’re seeing across student communities too. niche = necessary now. groupchats > groupthink. also—kind of obsessed with the Japan Railways case. it’s giving IRL fandom x heritage-core x emotional UX.
at Muses, we’ve been leaning into this idea that Gen Z doesn’t just want a brand “vibe” they want a club. a reason to stay, a way to be seen, and some light chaos to share in. definitely bookmarking this to reference for our next student-led campaign strategy. 🔥
thank you so much for your feedback! 💛
Good insight 😃. Can i translate part of this article into Spanish with links to you and a description of your newsletter?
Hola Salvador! Yes you can do that, just quote me and link to this newsletter 😊💚
ok, thanks.
This just came across my notes and thank you for doing it. It is terrific, but I have to question that you consider reading 116 trend reports a vacation.
Long flights and layovers :) And I stretched it over 4 weeks.
So this is basically Matt Klein’s meta trends’ report?
I love Matt Klein's report. He also browses a lot of trend reports, but he finds some other trends. So see it as another POV from a different strategist.