11 Comments
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Rory Woodbridge's avatar

Nice 👌 Saving this one

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Florian Schleicher's avatar

Happy to hear that Rory 🥳

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Marketing Girlies by Muses's avatar

ok this is so good. flo’s breakdown of “digital campfires” actually feels super aligned with what we’re seeing across student communities too. niche = necessary now. groupchats > groupthink. also—kind of obsessed with the Japan Railways case. it’s giving IRL fandom x heritage-core x emotional UX.

at Muses, we’ve been leaning into this idea that Gen Z doesn’t just want a brand “vibe” they want a club. a reason to stay, a way to be seen, and some light chaos to share in. definitely bookmarking this to reference for our next student-led campaign strategy. 🔥

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Florian Schleicher's avatar

thank you so much for your feedback! 💛

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Salvador Lorca 📚 ⭕️'s avatar

Good insight 😃. Can i translate part of this article into Spanish with links to you and a description of your newsletter?

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Florian Schleicher's avatar

Hola Salvador! Yes you can do that, just quote me and link to this newsletter 😊💚

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Salvador Lorca 📚 ⭕️'s avatar

ok, thanks.

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Andy Abend's avatar

This just came across my notes and thank you for doing it. It is terrific, but I have to question that you consider reading 116 trend reports a vacation.

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Florian Schleicher's avatar

Long flights and layovers :) And I stretched it over 4 weeks.

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Simone Oltolina's avatar

So this is basically Matt Klein’s meta trends’ report?

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Florian Schleicher's avatar

I love Matt Klein's report. He also browses a lot of trend reports, but he finds some other trends. So see it as another POV from a different strategist.

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