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you are a marketing leader or want to become one. It is your source for inspiration and exciting content about Marketing, Strategies and Sustainability. Every month I share ideas, brand stories, methods and insights with more than 1,700 bright minds here.

About me

My name is Florian Schleicher - I am a marketing strategist. Since 2008 I help brands and policy makers ready for their next bold step, with exciting marketing strategies to really connect with their target audiences. I support my clients uncovering inspiring insights, create and facilitate workshops, that bring real change and transform strategies into clear, implementable blueprints.

I worked in leading roles at McDonald’s, Greenpeace and was the Head of Marketing at Too Good To Go. I worked on over 100 projects, bringing them sustainable growth with innovative solutions. In 2022 I started FUTURESTRATEGIES - my strategic marketing studio. Together with a handful of carefully selected experts I work with clients from over 11 countries.

One of my specialisations lies in sustainability and how we can use it to make our companies more successful.

Where to start?

Five fan-favorites are the following posts:

♟️ Your Ultimate Guide to Marketing Strategies

🍏 Too Good To Go: From 0 to 700,000 users in 2.5 years

🔮 Marketing Trends 2025

✋ The No. 1 marketing mistake and how you can avoid it

🌾 Oatly: Marketing Case Study - The inexplicable brand

🐘 How do we change behaviour (sustainably)?

Instagram

If you want to get more mini-tips on marketing and see what my daily life as a marketing advisor is like, I invite you to follow me on Instagram.

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For marketing leaders and those who aspire to be: Deep dives full of inspiration on marketing, strategies and sustainability. Every month for +1,700 readers.

People

I am a marketing strategist focussed on sustainability. I worked for brands like McDonald's, Greenpeace and was the HoM @ Too Good To Go. You can read my newsletter in English or German.