☘️ What is "good marketing" in 3 words?
10 marketing experts shared their brief definition of good marketing in my new podcast format, FutureStrategies. Curious?
Hello 👋 My name is Florian Schleicher and this is the FutureStrategies newsletter from FutureS. I'm glad you're reading along 💚 If you want to learn strategic marketing, my Simple & Sustainable Marketing Academy is just right for you.
So what is "good marketing"?
In my podcast, I've already asked 10 experts - from international marketing managers to strategists to agency managers - what constitutes good marketing for them. In the process, really exciting insights came to light from which I have also taken a lot away for myself.
Before I get right to the answers...
🤩 Yes, I have a podcast.
A few months ago, my mentor Ilise Benun gave me a new idea: start a podcast.
My first thought was: Another additional project?
Yes, just writing this newsletter is already a good piece of work - more about that another time...
But honestly, I've been toying with the idea of starting an audio format for a long time. So it started as a small side project, but soon I realized: "There's a lot of people listening already!" Also in appointments, I was asked again and again about my podcast and the interviews. And super interesting experts were immediately enthusiastic about the idea of being part of it - thanks to all of you!
That's why I've decided to continue to make the podcast the focus of my work as a consultant and strategist over the next few months. And while so far most of the editions are also still in German, I have planned the upcoming interviews almost all in English.
And part of my podcast is always three short closing questions, and one of them is, "What is good marketing in 3 words?"
*** Please note: some of the podcast episodes are conducted in German. ***
☘️ The experts' answers
Good marketing is...
Memorable + Storytelling + Relevant
Memorable + Involving + Selling
Relevant instead-of arrogant
Goal-setting + People + Impact
Hildegard Linsbauer, brand and communication strategist
Authentic + Storytelling + Long-term
Distinctive + Substantial + Positive
Real + Data-based + Emotional
Remarkable, value giving, creative
At the right time, with the right message, in the right place
Meaningful demand creation
Sabrina Oswald, Managing Director and Mrs. Storytelling Futura
And what are my own words?
Successful, strategic marketing needs to fulfill all three areas to be targeted and sound.
👀 Now it’s your turn
Do you have a favorite?
What is good marketing for you in 3 words?
Write it directly in the comments. I'm curious...
Thanks for reading along!
PS: I already have many more interviews with great experts planned in my podcast - I will also ask them this question at the end.
🍶 Something good 💦
I'm on vacation right now, and whenever we're outside of Europe, one thing becomes clear: plastic bottles are everywhere. They pollute land and water while also posing a great danger to living creatures. The biggest problem: the longevity of containers made from PET - 450 years!
But here, too, there is a good solution: Cove Water produces biodegradable water bottles. And you can already buy them in American supermarkets. And since the bottle is 100% plastic-free, it doesn't cause any microplastics either while it decomposes naturally in just 5 years.
PS: You can also read this posting in German.