Every good marketing strategy starts with an understanding. The job of a good strategist is to understand consumer patterns, motivations and behaviour leading into a (buying) decision. Or as Richard Rumelt put it in “Good Strategy, Bad Strategy”: “Good strategy is built on functional knowledge about what works, what doesn’t and why.”
♟ Strategy = Perspective, Patterns, and People
♟ Strategy = Perspective, Patterns, and…
♟ Strategy = Perspective, Patterns, and People
Every good marketing strategy starts with an understanding. The job of a good strategist is to understand consumer patterns, motivations and behaviour leading into a (buying) decision. Or as Richard Rumelt put it in “Good Strategy, Bad Strategy”: “Good strategy is built on functional knowledge about what works, what doesn’t and why.”