How consumer uncertainty is reshaping where brand memory forms. And why IRL experiences are the last protected category. Plus: What Pinterest, Lululemon and Wynter understood before everyone else.
Great one Florian. The running clubs have been so much on my (marketing) mind that this whole spring I hosted my own, and it was one of the most rewarding experiences ever. And as you mention it this weekend I am going to a festival in Paris (Cercles) that is completely phone free. Because YOLO!
Great one Florian. The running clubs have been so much on my (marketing) mind that this whole spring I hosted my own, and it was one of the most rewarding experiences ever. And as you mention it this weekend I am going to a festival in Paris (Cercles) that is completely phone free. Because YOLO!
I love that! Let me know how the festival goes, I am really curious! :)
There‘s a new article on jetzt.at, supporting your thoughts. https://www.jetzt.at/artikel/sWxlyOPT-m5Uu870u-42045
And if I think about things I own and love, in reality it’s the feeling that they trigger in me, what makes me happy.
oh this goes right on my reading list! thanks for sharing it!