How consumer uncertainty is reshaping where brand memory forms. And why IRL experiences are the last protected category. Plus: What Pinterest, Lululemon and Wynter understood before everyone else.
Great one Florian. The running clubs have been so much on my (marketing) mind that this whole spring I hosted my own, and it was one of the most rewarding experiences ever. And as you mention it this weekend I am going to a festival in Paris (Cercles) that is completely phone free. Because YOLO!
There‘s a new article on jetzt.at, supporting your thoughts. https://www.jetzt.at/artikel/sWxlyOPT-m5Uu870u-42045
And if I think about things I own and love, in reality it’s the feeling that they trigger in me, what makes me happy.
oh this goes right on my reading list! thanks for sharing it!
Great one Florian. The running clubs have been so much on my (marketing) mind that this whole spring I hosted my own, and it was one of the most rewarding experiences ever. And as you mention it this weekend I am going to a festival in Paris (Cercles) that is completely phone free. Because YOLO!