👀 Is your marketing simple? Is it sustainable?
I'll show you in a very simple way how to achieve sustainable growth: In the Simple & Sustainable Marketing Academy - with 4 focus topics, the basics of strategic marketing and a community for you.
Hello 👋 My name is Florian Schleicher and this is the FutureStrategies newsletter from FutureS. I'm glad you're reading along 💚 If you want to learn strategic marketing, my Simple & Sustainable Marketing Academy is just right for you.
Just last week, a client asked me this question:
“How do I set up my marketing to simply work?"
Behind it is that it's often not easy to know how and where founders and aspiring marketers should start to set up their marketing for strategic success.
So I also hear the following more specific variations a lot:
"How can I tailor marketing to my target audience?"
"Can I use storytelling for my business?"
"How do I create a successful content mix?"
“Can marketing be used for sustainability?”
All very relevant questions, and the good news is: I can help you solve all these challenges.
Over the past 15 years, I've learned the fundamentals of successful marketing from companies like McDonald's, Greenpeace, Too Good To Go and many others.
And yes, marketing can also be used to achieve sustainable growth - that is, in harmony with our planet. Because marketing has a superpower that we can use for good with the right strategy.
Starting in October, I'll show you how this works in a simple 4-month interactive learning journey:
💚 The Simple & Sustainable Marketing Academy
This is my 4-month marketing learning program for aspiring marketers and founders to get you to the next level around strategic marketing.
Until August 31st (5 more days) there is still the chance to get a Late-Bird Ticket for the Simple & Sustainable Marketing Academy for € 99,00 (excl. VAT). After that the price will increase to € 129,00.
In this interactive learning journey, I share much of my knowledge and experience in a live group setting, with plenty of room to learn and practical tips to apply what you learn yourself.
All participants get my guide to sustainable growth through marketing, you can learn and share with like-minded people in an international Slack community, and I present a topic in depth in a live session each month.
And here are a few details about that:
👨🏫 The four big topics
In the first session on October 5th I will talk about Strategic Impact Marketing. I will show what the basis of successful marketing strategies are and how you can use them yourself to achieve sustainable growth - for people, planet and profit. The right marketing strategy helps to be successful in the long run and to get closer to your goals in a structured way.
Session number two on November 2 is dedicated to the topic of the Customers Point-Of-View. So our target groups - how we can filter them out, how we can really understand them deeply based on insights and how you can thus find a sweet spot for your marketing. Because products and services need to solve problems and communicate solutions for them.
The third session, on November 30, is dedicated to one of my favourite topics and a question that keeps many awake at night: Storytelling & Pitching. We all know that stories help us communicate our messages better. But how can you create stories for PR, pitches, content, campaigns or your own profiles in a way that continuously attracts the attention of your target audience? Here I show proven and simple strategies and tools that helped me in the past.
We will conclude on January 11 with a very concrete topic and a great need of companies: The 1x1 of Content Strategies. In a world full of content and limited attention at the same time, we need to find clever ways to send our messages to the right channels. To do this, I work with a simple model and successful techniques that I share with you. This way, your content can do what its goal is: create desire to interact with you and sell products and services.
✅ Some more info about the sessions
All four topics are designed to build on each other, we start with the basics of strategy and then get more specific.
I'll also bring practical examples throughout to make it tangible and easier for you to transfer.
And at the end of each session, there will be time for sharing with your co-participants and a short Ask-Me-Anything round.
Any questions? Feel free to write me an answer here.
👨👩👧👦 Come for the topics, stay for the community
My thematic inputs are a big part of the Simple & Sustainable Marketing Academy. The second big (and perhaps even more exciting) part is the SSMA Slack co-working community.
All participants get 24/7 access and can share questions, challenges and ideas with each other. This is also what makes SSMA so special and interactive. You decide for yourself how much time you want to dedicate to the exchange - from my own experience I can tell you: having like-minded people and building real connections was and is for me the most important aspect of my marketing work.
Without my own community, I wouldn't be where I am now.
And so SSMA can be your starting point of a very special level for long-term growth.
🎬 Final words
The first 14 participants are already in and registered.
Are you also in?
Join me for the Simple & Sustainable Marketing Academy to engage your audience, build your knowledge, boost your sales and learn from an experienced coach how it really works.
That's it for this week.
Read along again next week when I write a regular post here.
Thanks for reading along!
PS: You can also read this posting in German.